BERLIN, March 07, 2018 (GLOBE NEWSWIRE) -- At ITB Berlin, the world’s largest tourism trade fair, Ctrip’s [CTRP] Chief Executive Officer Jane Sun opened the event with a keynote session titled “Travel: A Gateway to Global Peace and Prosperity.”
During her presentation, which was followed by an interview, Jane defined peace as a state without conflict. She emphasized that when people focus on short-term interests, conflicts inevitably occur. Forming long term, win-win cooperation instead of zero-sum competition is the key to avoiding conflicts and promoting peace. At the core, the key to achieving win-win cooperation is based on mutual understanding.
Jane states that people need to be well connected in order to have mutual understanding and travel is essential in connecting people and building mutual understanding. "Travel connects people with places, experiences and memories, people meet different people through travel, experience different cultures and understand different values," she said. "Each traveler deepens their understanding of other cultures through their experiences. At the same time they become an ambassador to share their own culture with others." With travel as the key to invigorating understanding, peace and prosperity will naturally follow.
Ctrip is China’s largest Online Travel Agency (OTA) with over 300 million members. With continuous commitment to advancing technology, through the use of AI (Artificial Intelligence) and big data, Ctrip is able to provide travelers with more precise and tailor-made services while also contributing to the optimal allocation of travel resources. During her presentation Jane highlighted a case study in where Ctrip used big data to create a win-win situation; lowering costs for users, increasing occupancy for the hotels and increasing sales for Ctrip.
Ctrip members generate 50 Terabytes of data every day, which Ctrip leverages to help provide travelers with a peace of mind and worry free travel experience. Following their involvement at ITB Asia, Ctrip will be operating a stand during ITB Berlin, located in Hall 9, 108.
About Ctrip.com International, Ltd.
Ctrip.com International, Ltd. is a leading travel service provider of accommodation reservation, transportation ticketing, packaged tours and corporate travel management in China. It is the largest online consolidator of accommodations and transportation tickets in China in terms of transaction volume. Ctrip enables business and leisure travelers to make informed and cost-effective bookings by aggregating comprehensive travel related information and offering its services through an advanced transaction and service platform consisting of its mobile apps, Internet websites and centralized, toll-free, 24-hour customer service center. Ctrip also helps customers’ book vacation packages and guided tours. In addition, through its corporate travel management services, Ctrip helps corporate clients effectively manage their travel requirements. Since its inception in 1999, Ctrip has experienced substantial growth and become one of the best-known travel brands in China.
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