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News Release
Ctrip Reports Second Quarter 2009 Financial Results

SHANGHAI, Aug. 4 /PRNewswire-Asia/ -- Ctrip.com International, Ltd. (Nasdaq: CTRP), a leading travel service provider for hotel accommodations, airline tickets and packaged tours in China, today announced its unaudited financial results for the quarter ended June 30, 2009.

    Highlights for the Second Quarter of 2009
    -- Net revenues were RMB476 million (US$70 million) for the second quarter
       of 2009, up 27% year-on-year.
    -- For the second quarter of 2009, Ctrip consolidated the financial
       statements of ezTravel, a Taiwan based on-line travel service provider.
       Excluding net revenues attributable to ezTravel, Ctrip's net revenues
       were RMB453 million (US$66 million) for the second quarter of 2009, up
       21% year-on-year.
    -- Gross margin was 77% for the second quarter of 2009, compared to 79% in
       the same period in 2008.
    -- Income from operations was RMB164 million (US$24 million) for the
       second quarter of 2009, up 29% year-on-year. Excluding share-based
       compensation charges (non-GAAP), income from operations was RMB191
       million (US$28 million), up 20% year-on-year.
    -- Operating margin was 34% in the second quarter of 2009, remaining
       consistent with the second quarter of 2008. Excluding share-based
       compensation charges (non-GAAP), operating margin was 40%, compared to
       42% during the same period in 2008.
    -- Net income attributable to Ctrip's shareholders was RMB159 million
       (US$23 million) in the second quarter of 2009, up 33% year-on-year.
       Excluding share-based compensation charges (non-GAAP), net income
       attributable to Ctrip's shareholders was RMB186 million (US$27 million),
       up 23% year-on-year.
    -- Diluted earnings per ADS were RMB2.27 (US$0.33). Excluding share-based
       compensation charges (non-GAAP), diluted earnings per ADS were RMB2.66
       (US$0.39).
    -- Share-based compensation charges were RMB27 million (US$4 million),
       accounting for 6% of the net revenues, or RMB0.39 (US$0.06) per ADS,
       for the second quarter of 2009.

"We are pleased that our team once again delivered solid results in the second quarter of 2009. We strengthened our competitiveness despite the challenges that we faced during this period," said Min Fan, Chief Executive Officer of Ctrip, "We will continue to improve our customer service, to apply new technologies, and to broaden sales and marketing channels in order to extend our leadership."

Second Quarter 2009 Financial Results

For the second quarter of 2009, Ctrip reported total revenues of RMB508 million (US$74 million), representing a 26% increase from the same period in 2008 and an 18% increase from the previous quarter.

Hotel reservation revenues amounted to RMB227 million (US$33 million) for the second quarter of 2009, representing a 16% increase year-on-year, and a 21% increase quarter-on-quarter. Excluding revenues attributable to ezTravel, Ctrip's hotel reservation revenues were RMB223 million (US$33 million), representing a 14% increase year-on-year, primarily driven by a 26% increase in hotel reservation volume, which was partially offset by a decrease in commission per room. Excluding revenues attributable to ezTravel, Ctrip's hotel reservation revenues increased by 19% quarter-on-quarter, primarily driven by a 24% increase in hotel room reservation volume, which was partially offset by a decrease in commission per room.

Air-ticketing revenues for the second quarter of 2009 were RMB222 million (US$33 million), representing a 32% increase year-on-year, and a 20% increase quarter-on-quarter. Excluding revenues attributable to ezTravel, Ctrip's air- ticketing revenues were RMB215 million (US$31 million) for the second quarter of 2009, representing a 27% increase year-on-year, primarily driven by a 42% increase in air-ticketing sales volume, which was partially offset by a decrease in commission per ticket. Excluding revenues attributable to ezTravel, Ctrip's air-ticketing revenues grew 17% quarter-on-quarter, primarily driven by increases in air-ticketing sales volume and commission per ticket.

Packaged-tour revenues for the second quarter of 2009 were RMB36 million (US$5 million), representing a 51% increase year-on-year, and a 5% decrease quarter-on-quarter. Excluding revenues attributable to ezTravel, Ctrip's packaged-tour revenues for the second quarter of 2009 increased by 13% year-on-year, due to the increase in the leisure travel volume. Excluding revenues attributable to ezTravel, Ctrip's packaged-tour revenues decreased by 28% quarter-on-quarter, primarily due to the impact of H1N1 flu and the seasonality of leisure travel.

For the second quarter of 2009, net revenues were RMB476 million (US$70 million), a 27% increase from the same period in 2008 and a 19% increase from the previous quarter. Excluding net revenues attributable to ezTravel, net revenues were RMB453 million (US$66 million), a 21% increase from the same period in 2008 and a 13% increase from the previous quarter.

Gross margin was 77% in the second quarter of 2009, compared with 79% in the same period in 2008 and 78% in the previous quarter.

Product development expenses for the second quarter of 2009 increased by 34% to RMB76 million (US$ 11 million) from the same period in 2008, and by 20% from the previous quarter, primarily due to the increase in product development personnel. Excluding share-based compensation charges (non-GAAP), product development expenses accounted for 14% of the net revenues, compared to 13% in the same period of last year and 14% in the previous quarter.

Sales and marketing expenses for the second quarter of 2009 increased by 21% to RMB83 million (US$12 million) from the same period in 2008 and by 17% from the previous quarter primarily due to the increase in sales and marketing activities and personnel. Excluding share-based compensation charges (non-GAAP), sales and marketing expenses accounted for 17% of the net revenues, which was consistent with that in the same period last year and in the previous quarter.

General and administrative expenses for the second quarter of 2009 increased by 6% to RMB45 million (US$7 million) from the same period in 2008 and 10% from the previous quarter primarily due to the increase in personnel. Excluding share-based compensation charges (non-GAAP), general and administrative expenses accounted for 6% of the net revenues, which was consistent with that in the same period last year and in the previous quarter.

Income from operations for the second quarter of 2009 was RMB164 million (US$24 million), representing a 29% increase from the same period in 2008 and a 21% increase from the previous quarter. Excluding share-based compensation charges (non-GAAP), income from operations was RMB191 million (US$28 million), representing a 20% increase from the same period in 2008 and an 18% increase from the pervious quarter.

Operating margin was 34% in the second quarter of 2009, remaining consistent with the second quarter of 2008 and that of the previous quarter. Excluding share-based compensation charges (non-GAAP), operating margin was 40% in the second quarter of 2009 compared to 42% in the second quarter of 2008, and remained consistent with that in the previous quarter.

Net income attributable to Ctrip's shareholders for the second quarter of 2009 was RMB159 million (US$23 million), representing a 33% increase from the same period in 2008, and a 31% increase from the previous quarter. Net income attributable to Ctrip's shareholders for the current quarter includes equity income of RMB7 million (US$1 million) from the Home Inns' investment, which represents proportional equity pick-up of its results of operations from the third quarter of 2008 through the first quarter of 2009 as required by applicable accounting guidelines. Excluding share-based compensation charges (non-GAAP), net income attributable to Ctrip's shareholders was RMB186 million (US$27 million), representing a 23% increase from the same period in 2008, and a 25% increase from the previous quarter.

The effective tax rate for the second quarter of 2009 decreased to 18%, compared to 26% in the same period of 2008 due to the application of the High and New Technology Enterprise preferential treatment to certain of Ctrip's PRC subsidiaries. The effective tax rate for the second quarter of 2009 remained consistent with that in the previous quarter.

Diluted earnings per ADS were RMB2.27 (US$0.33) for the second quarter of 2009. Excluding share-based compensation charges (non-GAAP), diluted earnings per ADS were RMB2.66 (US$0.39).

As of June 30, 2009, the balance of cash and short-term investment was RMB1.2 billion (US$182 million).

Business Outlook

For the third quarter of 2009, Ctrip expects the year-on-year net revenue growth of approximately 25%. This forecast reflects Ctrip's current and preliminary view, which is subject to change.

Conference Call

Ctrip's management team will host a conference call at 9:00PM US Eastern Time on August 4, 2009 (or 9:00AM on August 5, 2009 in the Shanghai/HK time zone) following the announcement.

The conference call will be available on Webcast live and replay at: http://ir.ctrip.com . The call will be archived for one month at this website.

The dial-in details for the live conference call: U.S. Toll Free Number +1.888.679.8033, International dial-in number +1.617.213.4846; Passcode 15953252. For pre-registration, please click https://www.theconferencingservice.com/prereg/key.process?key=PDBMGV6JP .

A telephone replay of the call will be available after the conclusion of the conference call through August 12, 2009. The dial-in details for the replay: U.S. Toll Free Number +1.888.286.8010, International dial-in number +1.617.801.6888; Passcode 64332280.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expect," "anticipate," "future," "intend," "plan," "believe" "estimate," and "confident" and similar statements. Among other things, quotations from management and the Business Outlook section in this press release, as well as Ctrip's strategic and operational plans, contain forward-looking statements. Ctrip may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission on Forms 20-F and 6-K, etc., in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Ctrip's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, a reoccurrence of slow-down of economic growth in China and the worldwide recession, declines or disruptions in the travel industry, volatility in the trading price of Ctrip's ADSs, Ctrip's reliance on the relationships with travel suppliers and strategic alliances, failure to further increase Ctrip's brand recognition to obtain new business partners and consumers, failure to compete against new and existing competitors, damage to or failure of Ctrip's infrastructure and technology, loss of services of Ctrip's key executives, risks associated with any strategic investments or acquisitions, risks related to health epidemics, such as outbreaks of H1N1 flu (swine flu), SARS or avian flu, that may materially disrupt the travel industry, risks and uncertainties associated with PRC laws and regulations governing internet content providers and affecting Ctrip's business in China, Ctrip's failure to prevent others from using its intellectual property, Ctrip's failure to successfully manage current growth and potential future growth, and other risks outlined in Ctrip's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F and other filings. All information provided in this press release and in the attachments is as of August 4, 2009, and Ctrip does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

About Non-GAAP Financial Measures

To supplement Ctrip's unaudited consolidated financial statements presented in accordance with the United States Generally Accepted Accounting Principles ("GAAP"), Ctrip uses non-GAAP financial information related to product development expenses, sales and marketing expenses, general and administrative expenses, income from operations, operating margin, net income, and diluted earnings per ordinary share and per ADS, each of which is adjusted from the most comparable GAAP result to exclude the share-based compensation charges recorded under Statement of Financial Accounting Standard 123R, "Share-Based Payment" for 2009 and 2008. Ctrip's management believes the non- GAAP financial measures facilitate better understanding of operating results from quarter to quarter and provides the management better capability to plan and forecast future periods.

The non-GAAP information is not in accordance with GAAP and may be different from non-GAAP methods of accounting and reporting used by other companies. The presentation of this additional information should not be considered a substitute for the GAAP results. A limitation of using these non- GAAP financial measures is that these non-GAAP measures exclude share-based compensation charges that have been and will continue to be significant recurring expenses in our business for the foreseeable future.

Reconciliations of Ctrip's non-GAAP financial data to the most comparable GAAP data included in the consolidated statement of operations are included at the end of this press release.

About Ctrip.com International, Ltd.

Ctrip.com International, Ltd. is a leading travel service provider of hotel accommodations, airline tickets and packaged tours in China. Ctrip aggregates information on hotels and flights and enables customers to make informed and cost-effective hotel and flight bookings. Ctrip also sells packaged tours that include transportation and accommodations, as well as guided tours in some instances. Ctrip targets primarily business and leisure travelers in China who do not travel in groups. These travelers form a traditionally under-served yet fast-growing segment of the travel industry in China. Since its inception in 1999, Ctrip has experienced substantial growth and become one of the best-known travel brands in China.

    For further information:

     Jade Wei
     Ctrip.com International, Ltd.
     Tel:  +86-21-3406-4880 x11543
     Email: yuwei@ctrip.com

     Lin Zhang
     Ctrip.com International, Ltd.
     Tel:   +86-21-3406-4880 x12920
     Email: z_lin@ctrip.com



    Ctrip.com International, Ltd.
    Consolidated Balance Sheet Information

                                     December 31,    June 30,       June 30,
                                        2008           2009           2009
                                         RMB            RMB           USD
                                     (unaudited)    (unaudited)   (unaudited)
      ASSETS
      Current assets:
      Cash                          1,069,827,364  1,075,353,097  157,440,938
      Restricted cash                   6,600,000     51,991,541    7,612,009
      Short-term investment           176,585,908    113,175,500   16,569,866
      Accounts receivable, net        274,302,454    392,658,712   57,488,611
      Prepayments and other current
       assets                          95,150,506     93,357,800   13,668,384
      Deferred tax assets               8,840,772     11,356,543    1,662,696

      Total current assets          1,631,307,004  1,737,893,193  254,442,504

      Long-term deposits              145,500,002    143,441,978   21,001,139
      Land use rights                 111,510,231    110,216,124   16,136,588
      Property, equipment and
       software                       346,117,083    397,440,374   58,188,688
      Investment                      237,943,497    632,282,851   92,571,645
      Goodwill                         63,689,736    322,936,838   47,280,730
      Other long-term assets           24,498,763     67,688,042    9,910,111

      Total assets                  2,560,566,316  3,411,899,400  499,531,405

      LIABILITIES
      Current liabilities:
          Accounts payable            138,657,593    294,477,061   43,113,973
          Salary and welfare payable   65,590,151     86,008,912   12,592,444
          Taxes payable                54,745,686     75,500,287   11,053,891
          Advances from customers     187,576,416    162,314,375   23,764,220
          Accrued liability for
           customer reward program     58,046,062     69,762,952   10,213,896
          Deferred tax liabilities             --     17,404,821    2,548,216
          Other payables and accruals 121,421,617    149,279,791   21,855,845

      Total current liabilities       626,037,525    854,748,199  125,142,485

      Other long-term payables            812,500             --           --

      Total liabilities               626,850,025    854,748,199  125,142,485

      SHAREHOLDERS' EQUITY
          Share capital                 2,761,259      2,773,873      406,119
          Additional paid-in capital  967,687,772  1,067,763,472  156,329,752
          Statutory reserves           75,948,298     60,579,898    8,869,418
          Accumulated other
           comprehensive loss        (175,929,389)   (76,830,002) (11,248,573)
          Retained Earnings         1,060,620,258  1,340,871,346  196,315,093
          Noncontrolling interests*     2,628,093    161,992,614   23,717,111

      Total shareholders' equity    1,933,716,291  2,557,151,201  374,388,920

      Total liabilities and
       shareholders' equity         2,560,566,316  3,411,899,400  499,531,405


      * It reflects implementation of SFAS No.160, Noncontrolling Interests in
        Consolidated Financial Statements-an amendment of ARB No.51.



    Ctrip.com International, Ltd.
    Consolidated Statement of Operations Information

                      Quarter Ended Quarter Ended  Quarter Ended Quarter Ended
                      June 30, 2008 March 31, 2009 June 30, 2009 June 30, 2009
                            RMB           RMB           RMB           USD
                        (unaudited)   (unaudited)   (unaudited)   (unaudited)

     Revenues:
         Hotel
          reservation    195,873,161   187,312,294   226,835,080   33,210,606
         Air-ticketing   168,818,839   184,494,502   222,283,380   32,544,198
         Packaged tour    23,831,611    37,717,241    35,874,457    5,252,329
         Others           13,361,644    19,077,054    22,665,693    3,318,452

     Total revenues      401,885,255   428,601,091   507,658,610   74,325,585

     Less: business
      tax and related
      surcharges         (26,841,572)  (28,023,671)  (31,371,685)  (4,593,084)

     Net revenues        375,043,683   400,577,420   476,286,925   69,732,501

     Cost of revenues    (79,671,771)  (89,970,448) (108,061,461) (15,821,127)

     Gross profit        295,371,912   310,606,972   368,225,464   53,911,374

     Operating
      expenses:
         Product
          development*   (56,890,322)  (63,322,718)  (76,285,782) (11,168,894)
         Sales and
          marketing*     (68,281,458)  (70,724,071)  (82,817,192) (12,125,149)
         General and
          administrative*(42,902,709)  (41,321,278)  (45,444,456)  (6,653,459)

     Total operating
      expenses          (168,074,489) (175,368,067) (204,547,430) (29,947,502)

     Income from
      operations         127,297,423   135,238,905   163,678,034   23,963,872

     Interest income       9,272,875     3,363,165     5,000,977      732,186
     Other income         24,597,709     9,673,844    18,276,381    2,675,819

     Income before
      income tax
      expense and
      equity income      161,168,007   148,275,914   186,955,392   27,371,877

     Income tax
      expense            (41,600,995)  (26,792,879)  (33,393,036)  (4,889,028)
     Equity income in
      affiliates                  --            --     6,581,137      963,535

     Net income          119,567,012   121,483,035   160,143,493   23,446,384

     Less: Net income
      attributable to
      noncontrolling
      interests**           (251,471)      (90,755)   (1,284,685)    (188,089)

     Net income
      attributable to
      Ctrip's
      shareholders       119,315,541   121,392,280   158,858,808   23,258,295

     Earnings per
      ordinary share
         - Basic                3.58          3.62          4.73         0.69
         - Diluted              3.44          3.57          4.54         0.67

     Earnings per ADS
         - Basic                1.79          1.81          2.37         0.35
         - Diluted              1.72          1.79          2.27         0.33

     Weighted average
      ordinary shares
      outstanding
         - Basic          33,339,364    33,489,695    33,574,513   33,574,513
         - Diluted        34,648,516    33,957,107    34,973,103   34,973,103


     * Share-based
        compensation
        charges included
        are as follows:
       Product
        development        7,843,570     7,242,840     7,279,340    1,065,758
       Sales and
        marketing          4,516,199     4,025,165     4,040,372      591,545
       General and
        administrative    18,923,915    15,706,497    15,661,986    2,293,049


     ** It reflects implementation of SFAS No.160, Noncontrolling Interests in
        Consolidated Financial Statements-an amendment of ARB No.51.



    Ctrip.com International, Ltd.
    Reconciliation of GAAP and Non-GAAP Results
    (In RMB, except % and per share information)

                                       Quarter Ended June 30, 2009
                                             Share-
                                    % of     based    % of     Non-     % of
                          GAAP       Net     Compen-   Net     GAAP      Net
                         Result    Revenue   sation  Revenue  Result   Revenue

    Product
     Development     (76,285,782)    16%   7,279,340   2%  (69,006,442)   14%
    Sales and
     marketing       (82,817,192)    17%   4,040,372   1%  (78,776,820)   17%
    General and
     administrative  (45,444,456)    10%  15,661,986   3%  (29,782,470)    6%
    Total operating
     expenses       (204,547,430)    43%  26,981,698   6% (177,565,732)   37%

    Income from
     operations      163,678,034     34%  26,981,698   6%  190,659,732    40%

    Net income
     attributable
     to Ctrip's
     shareholders    158,858,808     33%  26,981,698   6%  185,840,506    39%

    Diluted earnings
     per ordinary
     share (RMB)            4.54                0.77              5.31

    Diluted earnings
     per ADS (RMB)          2.27                0.39              2.66

    Diluted earnings
     per ADS (USD)          0.33                0.06              0.39


                                      Quarter Ended March 31, 2009
                                             Share-
                                    % of     based    % of     Non-     % of
                          GAAP       Net     Compen-   Net     GAAP      Net
                         Result    Revenue   sation  Revenue  Result   Revenue

    Product
     development     (63,322,718)    16%   7,242,840   2%  (56,079,878)   14%
    Sales and
     marketing       (70,724,071)    18%   4,025,165   1%  (66,698,906)   17%
    General and
     administrative  (41,321,278)    10%  15,706,497   4%  (25,614,781)    6%
    Total operating
     expenses       (175,368,067)    44%  26,974,502   7% (148,393,565)   37%

    Income from
     operations      135,238,905     34%  26,974,502   7%  162,213,407    40%

    Net income
     attributable
     to Ctrip's
     shareholders    121,392,280     30%  26,974,502   7%  148,366,782    37%

    Diluted earnings
     per ordinary
     share (RMB)            3.57                0.79              4.37

    Diluted earnings
     per ADS (RMB)          1.79                0.40              2.18

    Diluted earnings
     per ADS (USD)          0.26                0.06              0.32


                                       Quarter Ended June 30, 2008
                                             Share-
                                    % of     based    % of     Non-     % of
                          GAAP       Net     Compen-   Net     GAAP      Net
                         Result    Revenue   sation  Revenue  Result   Revenue

    Product
     development     (56,890,322)    15%   7,843,570   2%  (49,046,752)   13%
    Sales and
     marketing       (68,281,458)    18%   4,516,199   1%  (63,765,259)   17%
    General and
     administrative  (42,902,709)    11%  18,923,915   5%  (23,978,794)    6%
    Total operating
     expenses       (168,074,489)    45%  31,283,684   8% (136,790,805)   36%

    Income from
     operations      127,297,423     34%  31,283,684   8%  158,581,107    42%

    Net income
     attributable
     to Ctrip's
     shareholders    119,315,541     32%  31,283,684   8%  150,599,225    40%

    Diluted earnings
     per ordinary
     share (RMB)            3.44                0.90              4.35

    Diluted earnings
     per ADS (RMB)          1.72                0.45              2.17

    Diluted earnings per
     ADS (USD)              0.25                0.07              0.32


    Notes for all the financial schedules presented:

    Note 1: The conversion of Renminbi (RMB) into U.S. dollars (USD) is based
            on the noon buying rate of USD1.00=RMB6.8302 on June 30, 2009 in
            The City of New York for cable transfers of RMB as certified for
            customs purposes by the Federal Reserve Bank of New York.

SOURCE  Ctrip.com International, Ltd.
    -0-                             08/04/2009
    /CONTACT: Jade Wei at +86-21-3406-4880 x11543 or yuwei@ctrip.com, or Lin
Zhang at +86-21-3406-4880 x12920 or z_lin@ctrip.com, both of Ctrip.com
International, Ltd./
    /Web site: http://ir.ctrip.com
       https://www.theconferencingservice.com/prereg/key.process?key=PDBMGV6JP
               http://ctrip.com/
    (CTRP)

CO:  Ctrip.com International, Ltd.
ST:  China
IN:  TRA MLM LEI AIR
SU:  ERN CCA ERP



JH-AR
-- CNTU029 --
0503 08/04/2009 18:00 EDT http://www.prnewswire.com